Clinically Proven Lash Growth: Unlock the secret to naturally stunning lashes with our clinically proven formula. Infused with 3.75% lash growth boosting ingredients, the Lash Serum Eyeliner not only enhances your eye makeup but also promotes the growth of fuller, healthier lashes over time.
SPF15 PROTECTION: Shield your skin from the sun’s harmful rays with the added benefit of SPF15. This compact not only enhances your beauty but also helps protect your skin from sun damage.
SPF15 PROTECTION: Shield your skin from the sun’s harmful rays with the added benefit of SPF15. This compact not only enhances your beauty but also helps protect your skin from sun damage.
MATTE’S THE WAY: Achieve a soft-matte finish that’s perfect for your everyday look. This lightweight compact helps even out your skin tone and provides the coverage you need, leaving you with a natural and flawless complexion.
EASY PICKUP & EFFORTLESS BLENDING: The Legit Matte Talc-Free Compact ensures easy application with its smooth texture. It effortlessly blends into your skin, giving you a seamless and airbrushed appearance.
BUILDABLE, EVEN COVERAGE: Customize your coverage with this compact. Its buildable formula allows you to achieve the desired level of coverage, whether you prefer a natural or more polished look.
SMOOTHENS & EVENS OUT SKIN: Experience a refined and smoothed complexion. The Legit Matte Talc-Free Compact works to even out your skin, minimizing the appearance of imperfections and creating a velvety-smooth texture.
‘Matte’ about you! Airbrushed finish, hydrating & non-drying — this is what lipstick dreams are made of! Smooth, lightweight texture that glides on easily to give you just the right touch of color with an even finish – here’s a lip crayon for you to fall ‘matte’ly in love with… Just twist up & get the perfect pout!
Dive into dessert-inspired shades with Plum Soft Swirl Lip Gloss. Blend 3 colors for an adorable pout. Intensely pigmented, moisturizing, suits all tones. Quirky and cute!
PLUM MATTERRIFIC LIPSTICK gives you a soft-touch, single swipe application with a dreamy glide—this highly pigmented lipstick will leave you with a finish that’s truly (matte) terrific!
NOURISHING BLEND OF CARE – with a touch of Shea Butter, Almond Oil, Jojoba Oil, Macadamia Nut Oil, Avocado Oil & Vitamin E.
MADE WITH LOVE: No Talc | No Parabens | No Phthalates | 100% Vegan & Cruelty Free | For Men & Women
PLUM MATTERRIFIC LIPSTICK gives you a soft-touch, single swipe application with a dreamy glide—this highly pigmented lipstick will leave you with a finish that’s truly (matte) terrific!
NOURISHING BLEND OF CARE – with a touch of Shea Butter, Almond Oil, Jojoba Oil, Macadamia Nut Oil, Avocado Oil & Vitamin E.
MADE WITH LOVE: No Talc | No Parabens | No Phthalates | 100% Vegan & Cruelty Free | For Men & Women
PLUM MATTERRIFIC LIPSTICK gives you a soft-touch, single swipe application with a dreamy glide—this highly pigmented lipstick will leave you with a finish that’s truly (matte) terrific!
NOURISHING BLEND OF CARE – with a touch of Shea Butter, Almond Oil, Jojoba Oil, Macadamia Nut Oil, Avocado Oil & Vitamin E.
MADE WITH LOVE: No Talc | No Parabens | No Phthalates | 100% Vegan & Cruelty Free | For Men & Women
Creamy Smooth Glide: Experience the luxury of a velvety, creamy texture that effortlessly glides onto your eyelids, ensuring a seamless application every time.
Creamy Smooth Glide: Experience the luxury of a velvety, creamy texture that effortlessly glides onto your eyelids, ensuring a seamless application every time.
Creamy Smooth Glide: Experience the luxury of a velvety, creamy texture that effortlessly glides onto your eyelids, ensuring a seamless application every time.
Goodness inside: Olive oil – conditions & adds shine to the hair Plant keretin: replenishes and strengthens hair, repairing its natural structure. It makes hair smooth & frizz- free. Macadamia oil: Helps to smoothen the hair and enhance hair’s natural shine.
Good For: dry, damaged, coloured, straightened, chemically treated hair.
Reasons to love: strengthens hair, smoothens and conditions strands and adds shine to hair
whats out : sulphates, parabens, pthalates, alcohol, zinc, propylene glycol
A creamy-textured conditioning hair mask that strengthens your hair and nourishes your scalp with the goodness of Olive & Macadamia.
Deeply hydrating hair mask for dry, damaged and chemically-treated hair which is rich in shea butter that provides lasting hydration for hair and scalp.
Plus, contains frizz-taming macadamia oil & has a UV-Shield that protects hair colour.
All Plum haircare products are 100% vegan, paraben-free, sulphate-free, and cruelty-free, as always!
Made with love: For Men & Women I Use in all seasons
A mild, sulphate-free shampoo combines the goodness of onion extract which is very high in sulphur content and helps promote hair growth.
The name “biotin” comes from the Greek word “biotos,” meaning “life-giving, which controls hair breakage and hair fall.
With superpower of D-panthenol which works on conditioning the hair strands, maintaining moisture levels & split ends.
Important: If you are used to sulphates & silicones in your hair products, it could take a few uses with sulphate-free & silicone-free formulas for your hair to settle down to the new (friendlier) regime.
All Plum haircare products are 100% vegan, paraben-free, sulphate-free, and cruelty-free, as always!
Skin Brightening: Saffron Oil is packed with antioxidants that fight skin-damaging free radicals, helping to prevent dullness and boost your skin’s natural glow.
Gentle Exfoliation: Papaya Enzyme provides a mild, all-natural exfoliation to make your skin brighter and smoother.
Hydrates & Nourishes: Vitamin B5 (Panthenol) and Glycerin work together to hydrate, nourish, and moisturize the skin after cleansing.
Sulphate-Free & Non-Drying: This gentle face wash is sulphate-free, soothing, and non-drying, helping you maintain a healthy, glowing complexion.
How to Use: Massage onto damp skin, rinse with water, pat dry, and follow up with toner, serum, and moisturizer. Use twice a day for best results or thrice if you have oily skin. Always apply sunscreen as the final step in your skincare routine.
AED 62.00
AED 61.00
